When we are asked how we cast our models, or how we would describe our typical customer, it is a hard question to answer because of the wide range of amazing people who collaborate with us and support our brand. By utilizing open casting for our content shoots and runway shows, we’ve been able to truly represent those people, and in the process have met an inspiring array of individuals.
The intention of this campaign was to ask the same series of questions to a group of people and capture their responses individually. We wanted to highlight both the similarities and uniqueness of their responses, to show that though our individuality should be celebrated, there are base-level human feelings and ideas that we can all relate to. We all experience insecurity and self doubt. We all seek to feel accepted for who we are. We all yearn for genuine human connection and recognition of our talents. We all struggle, but the beauty of this is that we are able to learn, grow and evolve.
As a brand we want to show the fashion world that there is not one ideal that we should all strive for, but that every person has their own story to tell. If we balance celebrating uniqueness with cultivating our common bonds, we gain a deeper understanding of one another. You are beautiful, unique, and worthy of a voice in an industry that encourages blind allegiance to tradition, elitism, exclusivity and ultimately control. We are more alike than we realize, and it is more important than ever to recognize our similarities and come together to ensure our collective progress towards healthier, more peaceful, and more inclusive ideals.
When we cast models we encourage them to show their personality. They are not clothes hangers, or digital creations designed for mass consumption. They are unique individuals with their own voices to tell their own stories. We pressed record so we can share these stories with you, and show you what unifies us: An Uncommon Spirit.