THE UNCOMMON SPIRIT

When we are asked how we cast our models, or how we would describe our typical customer, it is a hard question to answer because of the wide range of amazing people who collaborate with us and support our brand. By utilizing open casting for our content shoots and runway shows, we’ve been able to truly represent those people, and in the process have met an inspiring array of individuals.

The intention of this campaign was to ask the same series of questions to a group of people and capture their responses individually. We wanted to highlight both the similarities and uniqueness of their responses, to show that though our individuality should be celebrated, there are base-level human feelings and ideas that we can all relate to. We all experience insecurity and self doubt. We all seek to feel accepted for who we are. We all yearn for genuine human connection and recognition of our talents. We all struggle, but the beauty of this is that we are able to learn, grow and evolve.

As a brand we want to show the fashion world that there is not one ideal that we should all strive for, but that every person has their own story to tell. If we balance celebrating uniqueness with cultivating our common bonds, we gain a deeper understanding of one another. You are beautiful, unique, and worthy of a voice in an industry that encourages blind allegiance to tradition, elitism, exclusivity and ultimately control. We are more alike than we realize, and it is more important than ever to recognize our similarities and come together to ensure our collective progress towards healthier, more peaceful, and more inclusive ideals.

When we cast models we encourage them to show their personality. They are not clothes hangers, or digital creations designed for mass consumption. They are unique individuals with their own voices to tell their own stories. We pressed record so we can share these stories with you, and show you what unifies us: An Uncommon Spirit.

When we are asked how we cast our models, or how we would describe our typical customer, it is a hard question to answer because of the wide range of amazing people who collaborate with us and support our brand. By utilizing open casting for our content shoots and runway shows, we’ve been able to truly represent those people, and in the process have met an inspiring array of individuals.

The intention of this campaign was to ask the same series of questions to a group of people and capture their responses individually. We wanted to highlight both the similarities and uniqueness of their responses, to show that though our individuality should be celebrated, there are base-level human feelings and ideas that we can all relate to. We all experience insecurity and self doubt. We all seek to feel accepted for who we are. We all yearn for genuine human connection and recognition of our talents. We all struggle, but the beauty of this is that we are able to learn, grow and evolve.

As a brand we want to show the fashion world that there is not one ideal that we should all strive for, but that every person has their own story to tell. If we balance celebrating uniqueness with cultivating our common bonds, we gain a deeper understanding of one another. You are beautiful, unique, and worthy of a voice in an industry that encourages blind allegiance to tradition, elitism, exclusivity and ultimately control. We are more alike than we realize, and it is more important than ever to recognize our similarities and come together to ensure our collective progress towards healthier, more peaceful, and more inclusive ideals.

When we cast models we encourage them to show their personality. They are not clothes hangers, or digital creations designed for mass consumption. They are unique individuals with their own voices to tell their own stories. We pressed record so we can share these stories with you, and show you what unifies us: An Uncommon Spirit.

“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.”

Albert Einstein

“Be yourself. Everyone else is already taken.”

 Oscar Wilde

"Style is whatever you want to do, if you can do it with confidence."

George Clinton

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

Ralph Waldo Emerson

“She can beat me, but she cannot beat my outfit.”

Rihanna

“Fashion is only the attempt to realize art in living forms and social intercourse.”

Sir Francis Bacon

“Follow your inner moonlight; don't hide the madness.”

Allen Ginsberg

“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.”

Albert Einstein

“Be yourself. Everyone else is already taken.”

 Oscar Wilde

"Style is whatever you want to do, if you can do it with confidence."

George Clinton

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

Ralph Waldo Emerson

“She can beat me, but she cannot beat my outfit.”

Rihanna

“Fashion is only the attempt to realize art in living forms and social intercourse.”

Sir Francis Bacon

“Follow your inner moonlight; don't hide the madness.”

Allen Ginsberg

“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.”

Albert Einstein

“Be yourself. Everyone else is already taken.”

 Oscar Wilde

"Style is whatever you want to do, if you can do it with confidence."

George Clinton

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

Ralph Waldo Emerson

“She can beat me, but she cannot beat my outfit.”

Rihanna

“Fashion is only the attempt to realize art in living forms and social intercourse.”

Sir Francis Bacon

“Follow your inner moonlight; don't hide the madness.”

Allen Ginsberg

MEET OUR UNCOMMON SPIRITS

Click photo to watch their video.

RACHEL ROMU

Model, Musician, and Activist

STEF SANJATI

Youtuber and Activist

SUKHMAN GILL

Model and Architect

MIN TAYLOR BAIWOO

Video Game Developer

SEVAN ICHKHANIAN

Photographer

HARJAS SINGH

Stylist

LIEM VU

Television Host

KENZIE BRENNA

Activist and Actor

AKIRA JOSEPH

Model

ALLAN DOBRESCU

Actor

WIZ THE MC

Rapper

ALEXANDRA CHAVES

Actor and Dancer

JODY HEAKES

Artist

HALEY BENOIT

Stylist and Model

SUZ ELLIS

Sex Blogger and Model

HALEY BIEMILLER

Social Media and Marketing Manager

AKIRA JOSEPH

Artist